【经典案例】可溯源的枣阳桃1小时卖出5万单
发布时间:

2019-07-16 16:20:34

116
<p>&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">1小时卖出5万单</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">2小时卖掉100吨</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">8小时卖出20万单</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">短短两天470吨黄桃售罄</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px;">这是<span style="margin: 0px; padding: 0px; letter-spacing: 1px;">6月26日至27日</span>湖北枣阳桃在聚划算卖空原产地活动中的成绩<span style="margin: 0px; padding: 0px; letter-spacing: 1px;">,保守估计帮助</span><span style="margin: 0px; padding: 0px; letter-spacing: 1px; background-color: #fffb00;">上千名果农实现增收</span><span style="margin: 0px; padding: 0px; letter-spacing: 1px;">。</span></span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; line-height: 1.75em; text-align: center;"><img class="large" style="margin: 0px; padding: 0px; max-width: 100%; width: 600px; display: block; color: #000000; font-family: arial; font-size: 12px; text-align: start; height: auto !important; border: 0px initial initial;" src="https://www.app315.net/UserFiles/SynchronousImage/E1DFFE5124EAE19BB182551A0964E3A9.jpg" data-type="jpeg" data-ratio="0.6640625" data-w="640"></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; line-height: 1.75em; text-align: center;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">这里也有<span style="margin: 0px; padding: 0px; background-color: #fffb00;">浙江甲骨文科技集团溯源团队</span></span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">的一份助力。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">然而,去年这个时节枣阳桃还在经受着滞销之痛。</span></p> <p style="margin: 0px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; letter-spacing: 1px; color: #021eaa;"><strong style="margin: 0px; padding: 0px;">枣阳桃的窘境</strong></span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">&ldquo;有品质没标准&rdquo;&nbsp;&nbsp;</span></strong><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">枣阳地处南北交汇处,冬冷夏热,春秋温和,雨量适中,非常适宜桃子生长,这里生长的桃子比</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">北方的更水润,比南方的更甜。</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">但<span style="margin: 0px; padding: 0px;">尚未形成标准化种植。</span></span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">&ldquo;有产量没品牌&rdquo;&nbsp;</span></strong><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">浙江甲骨文科技集团<span style="margin: 0px; padding: 0px;">产品经理Jason</span><span style="margin: 0px; padding: 0px; color: #191f25; white-space: pre-wrap;">(英文名</span></span><span style="margin: 0px; padding: 0px; color: #191f25; white-space: pre-wrap; font-size: 14px; letter-spacing: 1px;">)</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">在枣阳桃溯源项目调研中了解到,枣阳全市桃种植面积多达30多万亩,大约相当于3万个足球场,年产值12亿斤。可是这么多年过去了,不仅</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">&ldquo;中国桃之乡&rdquo;的声名未能远播</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">,甚至也没多少人知道枣阳产桃,问及&ldquo;中国桃之乡&rdquo;,大部分人不知道是哪。这也正是枣阳&ldquo;桃之乡&rdquo;的尴尬之处。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">枣阳桃&ldquo;有品质没标准&rdquo;&ldquo;<span style="margin: 0px; padding: 0px;">有产量没品牌</span>&rdquo;,这就让广东河南等地的知名地标品牌商家钻了空子,他们每年来枣阳进货,让枣阳桃换个名字摇身一变身价倍增。还有的就成批地低价卖到附近的食品加工厂制成罐头。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">&nbsp;</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;"><img class="" style="margin: 0px; padding: 0px; max-width: 100%; text-align: center; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/971B5E8397E50F37E44DF6BFEAF90A49.jpg" data-copyright="0" data-ratio="0.5085227272727273" data-s="300,640" data-type="png" data-w="704"></span></p> <p style="margin: 0px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">&ldquo;这真的很可惜&rdquo;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;"><span style="margin: 0px; padding: 0px;">Jason</span>说。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">枣阳桃口感极佳的优势是吃了才知道,但个头偏小的劣势是直接明了的,导致其在市场竞争中失了先机。</span></p> <p style="margin: 0px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">另外,种植过程靠天吃饭,数字化程度低;采摘过程桃季短,丰收季往往伴随卖桃难;销售过程过度依赖线下渠道,农民议价权弱&hellip;&hellip;这种种激起了<span style="margin: 0px; padding: 0px;">Jason</span>作为一个</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">追溯人的使命感</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">。</span></p> <p style="margin: 0px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">要如何通过手上成熟的追溯技术,推动枣阳桃产业升级?</span></p> <p style="margin: 0px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: center;"><img class="" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important; width: 524px;" src="https://www.app315.net/UserFiles/SynchronousImage/89FD6BA34EF5A1FD278C9893EB7117E1.jpg" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_jpg/cmgTZTjhmDW0ONtX1SlbUO6ywy2aHAHZFa0DKe3ygPuQyUDXQo4T57erSDyrWACFaMYyb1JBbFgGK1PGCxN64Q/0?wx_fmt=jpeg" data-cropx1="0" data-cropx2="790" data-cropy1="211.06870229007635" data-cropy2="1138.263358778626" data-s="300,640" data-type="jpeg" data-ratio="1.1746835443037975" data-w="790"></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">&nbsp;</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; letter-spacing: 1px; color: #021eaa;"><strong style="margin: 0px; padding: 0px;">以溯源打一场漂亮的翻身仗</strong></span></p> <p style="margin: 0px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">今年湖北枣阳桃没有走苦情营销路线,而是积极寻求新技术,拥抱互联网新零售,走了一条看起来不容易、却能够真正赢得明天的现代农业升级之路。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">&nbsp;</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">要改变</span><span style="margin: 0px; padding: 0px; background-color: #fffb00; font-size: 14px; letter-spacing: 1px;">&ldquo;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">有品质没标准&rdquo;&ldquo;有产量没品牌&rdquo;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">的现状,品牌、品质、渠道都要重新梳理,</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">仅靠产品追溯远远不够</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">。湖北枣阳政府对此也十分清楚,因此找到阿里、浙江甲骨文科技集团进行多方合作,规范标准化种植,梳理种植加工发货等流程,拓宽销售渠道,聚力打响&ldquo;枣阳皇桃&rdquo;品牌,实现枣阳桃</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">上行</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">&ldquo;枣阳政府意识到产品质量安全的重要性;枣阳桃需要自证品质打破'以貌取桃'的印象;天猫直供、盒马生鲜等渠道本身也有品质要求。因此枣阳桃溯源项目推进非常顺利。&rdquo;<span style="margin: 0px; padding: 0px;">Jason</span>说。</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">产品真正有需求,溯源才有意义。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">&nbsp;</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;"><span style="margin: 0px; padding: 0px;">Jason</span>带领团队深入到企业去做调研,</span><span style="margin: 0px; padding: 0px; background-color: #fffb00; font-size: 14px; letter-spacing: 1px;">一是了解产品真实情况,二是找症结痛点对症下药,三是梳理产品流程规范操作。</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">了解比如施肥情况、除虫装置、采摘、收购、分拣、包装情况等,并梳理溯源节点流程。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;"><span style="margin: 0px; padding: 0px;">Jason</span>笑说&ldquo;溯源之前枣阳桃优势无法自证,现在就可以通过数据化信息化展现产地优势了,真实透明的溯源信息比口头吆喝更有说服力&rdquo;</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">&nbsp;</span></p> <section style="margin: 0px; padding: 0px; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;"> <section class="_editor" style="margin: 0px; padding: 0px;" data-support="96编辑器" data-style-id="24605" data-color="rgb(198, 198, 199)"> <section style="margin: 20px 0px; padding: 0px; text-align: center;"> <section style="margin: 0px; padding: 0px; display: flex; justify-content: center; align-items: flex-end;"> <section style="margin: 0px; padding: 0px; width: 218.109px; transform: rotateZ(7deg);" data-width="38%"> <section style="margin: 0px; padding: 8px; border-radius: 0px 23px; box-sizing: border-box; border: 1px solid #c6c6c7;"> <p style="margin: 0px; padding: 0px; clear: both;"><img class="" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/18726FDBBEDF8528FCE7AE6C736DBAB3.jpg" data-copyright="0" data-ratio="1.4506666666666668" data-s="300,640" data-type="png" data-w="750"></p> </section> </section> <section style="margin: 0px 0px 0px 10px; padding: 0px; width: 218.109px; transform: rotateZ(-7deg);" data-width="38%"> <section style="margin: 0px; padding: 8px; border-radius: 23px 0px; box-sizing: border-box; border: 1px solid #c6c6c7;"> <p style="margin: 0px; padding: 0px; clear: both;"><img class="" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/FDBD247BD7470FB69A9626A6111B9CB7.jpg" data-copyright="0" data-ratio="2.0653333333333332" data-s="300,640" data-type="png" data-w="750"></p> </section> </section> </section> <section style="margin: 20px 0px 0px; padding: 0px; display: flex; justify-content: center; align-items: flex-start;"> <section style="margin: 0px; padding: 0px; width: 218.109px; transform: rotateZ(-7deg);" data-width="38%"> <section style="margin: 0px; padding: 8px; border-radius: 23px 0px; box-sizing: border-box; border: 1px solid #c6c6c7;"> <p style="margin: 0px; padding: 0px; clear: both;"><img class="" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/318A69DFFCA20E048B743FFCA4E151C3.jpg" data-copyright="0" data-ratio="1.9413333333333334" data-s="300,640" data-type="png" data-w="750"></p> </section> </section> <section style="margin: 0px 0px 0px 10px; padding: 0px; width: 218.109px; transform: rotateZ(7deg);" data-width="38%"> <section style="margin: 0px; padding: 8px; border-radius: 0px 23px; box-sizing: border-box; border: 1px solid #c6c6c7;"> <p style="margin: 0px; padding: 0px; clear: both;"><img class="" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/E84CA8DBA6507DC75A1EC08E5642570A.jpg" data-copyright="0" data-ratio="1.0866666666666667" data-s="300,640" data-type="png" data-w="750"></p> </section> </section> </section> </section> </section> </section> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">用手机扫一扫,消费者就能通过枣阳桃溯源二维码了解种植环境、气候,以及种植、采收、包装等各个环节的情况。让产品的来源可追溯,去向可追踪,责任可明确。</span></p> <p style="margin: 0px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">&ldquo;这样透明化之后,优势劣势一目了然&rdquo;。</span></p> <p style="margin: 0px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">梳理溯源流程,实际上也是农产品标准化的过</span><span style="margin: 0px; padding: 0px; background-color: #fffb00; font-size: 14px; letter-spacing: 1px;">程。把</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">农产品生产环境、生产过程、产品质量、加工包装等一系列环节都纳入标准化管理的轨道,形成一整套完善的全程标准化指标体系。</span></p> <p style="margin: 0px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: center;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; letter-spacing: 1px; color: #021eaa;"><strong style="margin: 0px; padding: 0px;">溯源助力桃产业升级</strong></span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">有溯源保障的枣阳桃,顺利进入高人气的天猫平台店铺。此外,聚划算还携强大的商业爆发力,在线上为&ldquo;枣阳皇桃&rdquo;带来</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">8小时20万单</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;"><span style="margin: 0px; padding: 0px;">的</span>确定性销量。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">&nbsp;</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; line-height: 1.75em; text-align: center;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;"><img class="rich_pages" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/9CEB313E4F404F81D5845DF47E3392FE.jpg" data-copyright="0" data-ratio="0.6412213740458015" data-s="300,640" data-type="png" data-w="786"></span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">&nbsp;</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">枣阳市副市长邢红丽说,&ldquo;我们想要的</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">不只是一次销量的爆发</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">,而是整个枣阳桃产业的升级&rdquo;。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">对此,<span style="margin: 0px; padding: 0px;">Jason</span>说,此前有许多电商扶贫活动,就是做一锤子买卖。通过电商平台强大的号召力卖空滞销产品。至于来年的产品该怎么卖,完全没有考虑。</span></p> <p style="margin: 0px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">枣阳在这方面非常清醒,要获得长足的发展,关键是要实现&ldquo;<span style="margin: 0px; padding: 0px;">农产品上行、农产品提绩增效</span>&rdquo;。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">&nbsp;</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">长在树上的果子,摘下来收在农民手里只是产品,</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; background-color: #fffb00;">要把&ldquo;产品&rdquo;变成&ldquo;商品&rdquo;成为农民盈利的致富果,还需要很多的精心规划</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">。比如</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; color: #191f25; white-space: pre-wrap;">产品的质量安全保障体系、产品的品控认证、产品的体系化标准化建设等等,<span style="margin: 0px; padding: 0px; text-align: left;">在这个过程中,小甲正发挥着越来越重要的作用。</span></span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-size: 17px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;">-end-</span></p>