【经典案例】浙江甲骨文科技集团助力范县区域公共品牌“中原美范”发布暨618农产品展销会
发布时间:

2019-06-20 10:01:41

92
<p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <section style="margin: 0px; padding: 0px; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;"> <section class="_editor" style="margin: 0px; padding: 0px;" data-color="rgb(40, 125, 177)"> <section style="margin: 10px 0px; padding: 0px;"> <section style="margin: 0px; padding: 0px; box-sizing: border-box; border: 2px solid #287db1;"> <section style="margin: 0px; padding: 30px 15px 15px; vertical-align: top; background-image: url('https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWh77FVd7d2HHJ3hwjRXglW8syKo09R55k9LwVzCAk8nrGpCv1MXfjnAnhvwvyFR72KeicEg7VU3yyg/640?wx_fmt=gif'); background-position: 0% 0%; background-repeat: repeat-x; background-attachment: scroll; background-size: 50%; box-sizing: border-box;"> <p style="margin: 0px 16px; padding: 0px; clear: both; text-align: center;"><img class="rich_pages" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/0CA71F39AAAE51B84DCBF4824FB7C20A.jpg" data-copyright="0" data-ratio="0.347789824854045" data-s="300,640" data-type="png" data-w="1199"></p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;"><img class="rich_pages" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important; text-align: center;" src="https://www.app315.net/UserFiles/SynchronousImage/181C4E8BA0B8B77BB26EA113F8286148.jpg" data-copyright="0" data-ratio="0.47890625" data-s="300,640" data-type="jpeg" data-w="1280"></span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">6月18日上午8时,由中共范县县委、范县人民政府主办,由范县商务局、<strong style="margin: 0px; padding: 0px;">浙江甲骨文科技集团</strong>等联合承办的<strong style="margin: 0px; padding: 0px;">范县电商扶贫区域公共品牌&ldquo;中原美范&rdquo;发布暨农产品展示展销会</strong>在范县文体馆举行。</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">濮阳市商务局副局长<strong style="margin: 0px; padding: 0px;">毛智勇</strong>,中共范县县委副书记、县政府县长<strong style="margin: 0px; padding: 0px;">赵丽玲</strong>,县委常委、县政府副县长<strong style="margin: 0px; padding: 0px;">张毅</strong>,县委常委、宣传部部长<strong style="margin: 0px; padding: 0px;">范传廷</strong>,县人大副主任<strong style="margin: 0px; padding: 0px;">崔彩霞</strong>,县政协副主席<strong style="margin: 0px; padding: 0px;">戴桂芳</strong>等领导出席了本次活动,参与&ldquo;中原美范&rdquo;区域公用品牌揭牌仪式,并为<span style="margin: 0px; padding: 0px; font-variant-numeric: normal; letter-spacing: 0.544px; line-height: 27.2px; text-indent: 34px; widows: 1;">6家企业颁发了&ldquo;中原美范&rdquo;品牌使用授权牌匾。</span></span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; text-align: center;"><img class="rich_pages" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/B239F0C4B31F0A936B9C0588B4425733.jpg" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="1280"></p> <p style="margin: 0px; padding: 0px; clear: both; text-align: center;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; letter-spacing: 1px;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px; font-variant-numeric: normal; line-height: 27.2px; text-indent: 34px; widows: 1;">&ldquo;中原美范&rdquo;公共品牌,由县委、县政府、范县扶贫工作队共同打造,由浙江甲骨文科技集团品牌团队</span></strong></span><strong style="margin: 0px; padding: 0px; letter-spacing: 1px;"><span style="margin: 0px; padding: 0px; font-size: 14px; font-variant-numeric: normal; line-height: 27.2px; text-indent: 34px; widows: 1;">进行品牌策划和品牌设计。</span></strong></p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; clear: both;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><img class="rich_pages " style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 592px !important; visibility: visible !important;" src="https://www.app315.net/UserFiles/SynchronousImage/6F5CBA4B2FF1C8DA8213B44635AAFBB4.jpg" data-ratio="0.7861111111111111" data-s="300,640" data-type="jpeg" data-w="720"></p> <section style="margin: 0px; padding: 0px;"> <section class="_editor" style="margin: 0px; padding: 0px;" data-color="rgb(198, 198, 199)"> <section style="margin: 10px 0px; padding: 0px;"> <section style="margin: 0px 7px 0px 0px; padding: 0px 3px 3px 0px; border-right: 2px solid #c6c6c7; border-bottom-width: 2px; border-left-width: 2px; border-bottom-color: #c6c6c7; border-left-color: #c6c6c7; box-sizing: border-box;"> <section style="margin: 0px; padding: 13px; border-right: 2px solid #c6c6c7; border-top-width: 2px; border-bottom-width: 2px; border-top-color: #c6c6c7; border-bottom-color: #c6c6c7; box-sizing: border-box;"> <p style="margin: 0px; padding: 0px; clear: both; letter-spacing: 2px; line-height: 1.5em;"><span style="margin: 0px; padding: 0px; color: #888888; font-size: 13px; letter-spacing: 0.5px;">赵丽玲县长在致辞中简要介绍了范县电商扶贫工作,她指出,&ldquo;中原美范&rdquo;作为全市首个发布的区域公共品牌,旨在以公共品牌为龙头、以有机绿色农产品为载体、以安全品质为核心、以消费需求为导向,不断提升范县农产品整体附加值和产地品牌形象,促进范县特色产业加快转型升级,带动贫困群众快速脱贫致富,叫响一个品牌,带动一方产业,富裕一方经济。</span></p> </section> </section> </section> </section> </section> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;">&nbsp;</p> </section> </section> </section> </section> </section> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <section style="margin: 0px; padding: 0px; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;"> <section class="_editor" style="margin: 0px; padding: 0px;"> <section style="margin: 10px 0px; padding: 0px; text-align: center;"> <section style="margin: 0px; padding: 5px 10px 0px; display: inline-block; box-sizing: border-box; border: 1px solid #589ebc;"> <section style="margin: 0px; padding: 0px; display: flex; justify-content: center; align-items: center;"> <section style="margin: 0px; padding: 0px; width: 15px; height: 15px; border-radius: 50%; background-color: rgba(191, 234, 233, 0.72); box-sizing: border-box;"></section> <section style="margin: 0px 0px 0px -3px; padding: 0px; width: 10px; height: 10px; border-radius: 50%; background-color: rgba(104, 184, 211, 0.455); box-sizing: border-box;"></section> <section style="margin: 0px; padding: 1px 0px; border-width: 3px; border-bottom-style: solid; border-color: #589ebc; box-sizing: border-box;"> <p style="margin: 0px 10px; padding: 0px; clear: both; letter-spacing: 2px;"><span style="margin: 0px; padding: 0px; color: #265b80; font-size: 16px;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; letter-spacing: 1px;">中原美范</span></strong></span></p> <p style="margin: 0px 10px; padding: 0px; clear: both; letter-spacing: 2px;"><span style="margin: 0px; padding: 0px; color: #265b80; font-size: 16px;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; letter-spacing: 1px;">中原生活美学新范本</span></strong></span></p> </section> <section style="margin: 0px; padding: 0px; width: 10px; height: 10px; border-radius: 50%; background-color: rgba(191, 234, 233, 0.72); box-sizing: border-box;"></section> <section style="margin: 0px 0px 0px -3px; padding: 0px; width: 15px; height: 15px; border-radius: 50%; background-color: rgba(104, 184, 211, 0.455); box-sizing: border-box;"></section> </section> </section> </section> </section> </section> <section style="margin: 0px; padding: 0px; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;"> <section class="_editor" style="margin: 0px; padding: 0px;" data-color="rgb(134, 182, 209)"> <section style="margin: 10px 0px; padding: 0px;"> <section style="margin: 0px; padding: 0px; border-top: 1px dotted #86b6d1; border-left: 1px dotted #86b6d1; border-top-right-radius: 10px; border-right: none; border-bottom: none; border-bottom-left-radius: 10px; box-sizing: border-box;"> <section style="margin: 0px; padding: 0px; border-right: 3px solid #86b6d1; border-bottom: 3px solid #86b6d1; border-bottom-left-radius: 10px; border-top-right-radius: 10px; box-sizing: border-box;"> <section style="margin: 0px; padding: 10px; box-sizing: border-box; letter-spacing: 2px; color: #444444;"> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px; color: #ffa900;"><strong style="margin: 0px; padding: 0px;">品牌命名:</strong><strong style="margin: 0px; padding: 0px;">中原美范</strong></span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px;">&nbsp;</span></strong></span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">范县是炎黄子孙的肇始之地,从有记载的舜帝以来,人民在此安居耕种,孕育出农耕文明的古典传统,具有人文和审美的深广意蕴。范县形成审美的方式价值效法自然、模仿自然,衡量标准是模仿得是否逼真。从范县民间千百年来积累的非物质文化传承,到清朝的郑板桥,再到近年来国家大力扶持下的乡村振兴战略,自然的一切,都是范县人民的审美元素。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">中原美范,中原,强调地域特性及品牌对于人文地缘方面的传承与发扬;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">美范,既可以解读为&ldquo;美丽范县&rdquo;,也可以解读为&ldquo;美学范本&rdquo;。</span></strong><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">中原美范整体品牌名称,道出范县区域公共品牌的核心价值观和使命:</span><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">致敬农耕传统,重塑大地美学。</span></strong><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">将立足大地、立足现实,同时又能够进行很好的艺术再现,增加产品的品牌附加值。</span></p> <p style="margin: 0px; padding: 0px; clear: both;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; color: #ffa900;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">品牌口号:</span></strong><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">中原生活美学新范本。</span></strong></span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">范县区域公共品牌</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">口号朗朗上口,定位为传统农耕的审美化转型升级,寄予将范县打造成中原生活美学新范本的美好期望。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; text-align: center;"><img class="rich_pages" style="margin: 0px; padding: 0px; max-width: 100%; text-align: center; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/B8D68B03CE3F548143B08C26ED1730D3.jpg" data-copyright="0" data-ratio="0.754874651810585" data-s="300,640" data-type="png" data-w="718"></p> </section> </section> </section> </section> </section> </section> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">&nbsp;</p> <section style="margin: 0px; padding: 0px; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;"> <section class="_editor" style="margin: 0px; padding: 0px;"> <section style="margin: 10px 0px; padding: 0px; text-align: center;"> <section style="margin: 0px; padding: 5px 10px 0px; display: inline-block; box-sizing: border-box; border: 1px solid #589ebc;"> <section style="margin: 0px; padding: 0px; display: flex; justify-content: center; align-items: center;"> <section style="margin: 0px; padding: 0px; width: 15px; height: 15px; border-radius: 50%; background-color: rgba(191, 234, 233, 0.72); box-sizing: border-box;"></section> <section style="margin: 0px 0px 0px -3px; padding: 0px; width: 10px; height: 10px; border-radius: 50%; background-color: rgba(104, 184, 211, 0.455); box-sizing: border-box;"></section> <section style="margin: 0px; padding: 1px 0px; border-width: 3px; border-bottom-style: solid; border-color: #589ebc; box-sizing: border-box;"> <p style="margin: 0px 10px; padding: 0px; clear: both; letter-spacing: 2px;"><span style="margin: 0px; padding: 0px; color: #265b80; font-size: 16px;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; letter-spacing: 1px;">品牌价值体系</span></strong></span></p> </section> <section style="margin: 0px; padding: 0px; width: 10px; height: 10px; border-radius: 50%; background-color: rgba(191, 234, 233, 0.72); box-sizing: border-box;"></section> <section style="margin: 0px 0px 0px -3px; padding: 0px; width: 15px; height: 15px; border-radius: 50%; background-color: rgba(104, 184, 211, 0.455); box-sizing: border-box;"></section> </section> </section> </section> </section> </section> <section style="margin: 0px; padding: 0px; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;"> <section class="_editor" style="margin: 0px; padding: 0px;" data-color="rgb(134, 182, 209)"> <section style="margin: 10px 0px; padding: 0px;"> <section style="margin: 0px; padding: 0px; border-top: 1px dotted #86b6d1; border-left: 1px dotted #86b6d1; border-top-right-radius: 10px; border-right: none; border-bottom: none; border-bottom-left-radius: 10px; box-sizing: border-box;"> <section style="margin: 0px; padding: 0px; border-right: 3px solid #86b6d1; border-bottom: 3px solid #86b6d1; border-bottom-left-radius: 10px; border-top-right-radius: 10px; box-sizing: border-box;"> <section style="margin: 0px; padding: 10px; box-sizing: border-box; letter-spacing: 2px; color: #444444;"> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">&ldquo;中原美范&rdquo;品牌价值体系由<strong style="margin: 0px; padding: 0px;">外在文化美学基因</strong>和<strong style="margin: 0px; padding: 0px;">内在诚食范本</strong>两部分组成。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">提炼范县当地的文化风俗和诗画戏食中的美学基因,并选取个性特征、寓意美好的荷花、诗词、黄河、竹子、戏曲五大元素用来范县的城市性格,</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">并分别进行诠释,</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">荷-平和淡泊;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">竹-虚心自持;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">诗-通达睿智;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">河-包容传承;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">戏-精致风雅,这就是&ldquo;中原美范&rdquo;区域公共品牌外在美学文化五大基因。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">同时选取内在诚食范本四大板块纳入品牌价值体系中:</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">耕-绿色生态的耕种;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">收-科学永续的采收;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">管-健康可溯源的管理;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">运-环保规范的运输。<strong style="margin: 0px; padding: 0px;">其中健康可溯源管理模块,是由浙江甲骨文科技集团搭建范县农产品质量安全监管追溯云平台,通过确保产品来源可追溯,去向可跟踪,信息可查询,责任可认定,保障产品质量安全。</strong></span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">通过范县的外在文化美学基因和内在标准化农产品管理规范一点一滴地改善中原的餐桌饮食生态,逐步打造中原生活美学新范本。</span></strong></p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; text-align: center;"><img class="rich_pages" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/A3D4499E7D3405DB4B240910C1F66464.jpg" data-copyright="0" data-ratio="0.4381625441696113" data-s="300,640" data-type="png" data-w="849"></p> </section> </section> </section> </section> </section> </section> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; line-height: 1.75em; text-align: center;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">&nbsp;</span></strong></p> <section style="margin: 0px; padding: 0px; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;"> <section class="_editor" style="margin: 0px; padding: 0px;"> <section style="margin: 10px 0px; padding: 0px; text-align: center;"> <section style="margin: 0px; padding: 5px 10px 0px; display: inline-block; box-sizing: border-box; border: 1px solid #589ebc;"> <section style="margin: 0px; padding: 0px; display: flex; justify-content: center; align-items: center;"> <section style="margin: 0px; padding: 0px; width: 15px; height: 15px; border-radius: 50%; background-color: rgba(191, 234, 233, 0.72); box-sizing: border-box;"></section> <section style="margin: 0px 0px 0px -3px; padding: 0px; width: 10px; height: 10px; border-radius: 50%; background-color: rgba(104, 184, 211, 0.455); box-sizing: border-box;"></section> <section style="margin: 0px; padding: 1px 0px; border-width: 3px; border-bottom-style: solid; border-color: #589ebc; box-sizing: border-box;"> <p style="margin: 0px 10px; padding: 0px; clear: both; letter-spacing: 2px;"><span style="margin: 0px; padding: 0px; color: #265b80; font-size: 16px;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; letter-spacing: 1px;">品牌logo</span></strong></span></p> </section> <section style="margin: 0px; padding: 0px; width: 10px; height: 10px; border-radius: 50%; background-color: rgba(191, 234, 233, 0.72); box-sizing: border-box;"></section> <section style="margin: 0px 0px 0px -3px; padding: 0px; width: 15px; height: 15px; border-radius: 50%; background-color: rgba(104, 184, 211, 0.455); box-sizing: border-box;"></section> </section> </section> </section> </section> </section> <section style="margin: 0px; padding: 0px; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;"> <section class="_editor" style="margin: 0px; padding: 0px;" data-color="rgb(134, 182, 209)"> <section style="margin: 10px 0px; padding: 0px;"> <section style="margin: 0px; padding: 0px; border-top: 1px dotted #86b6d1; border-left: 1px dotted #86b6d1; border-top-right-radius: 10px; border-right: none; border-bottom: none; border-bottom-left-radius: 10px; box-sizing: border-box;"> <section style="margin: 0px; padding: 0px; border-right: 3px solid #86b6d1; border-bottom: 3px solid #86b6d1; border-bottom-left-radius: 10px; border-top-right-radius: 10px; box-sizing: border-box;"> <section style="margin: 0px; padding: 10px; box-sizing: border-box; letter-spacing: 2px; color: #444444;"> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">&ldquo;中原美范&rdquo;标识整体是书法字体&mdash;&mdash;范县的&ldquo;范&rdquo;字。</span></strong><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">由范县美学文化元素荷花、竹叶、范水、黄河浪花的图形演变为品牌符号组成范字字形笔画。</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">草字头的横是两片荷花瓣,<strong style="margin: 0px; padding: 0px;">指代当地特产莲藕</strong>;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">草字头的两笔竖是竹子的形状,<strong style="margin: 0px; padding: 0px;">把当地名人郑板桥的&ldquo;竹&rdquo;文化融入其中</strong>;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">三点水由范水河形状抽象化而来,这条河是<strong style="margin: 0px; padding: 0px;">哺育范县人民的母亲河</strong>;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">中间的&ldquo;?&rdquo;是黄河的浪花,<strong style="margin: 0px; padding: 0px;">表明范县的文化渊源</strong>,也像字母e,代表着电子商务。</span></p> <p style="margin: 0px; padding: 0px; clear: both;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">整体形象简洁明快,同时兼顾书法美与意蕴美,将&ldquo;中原美学&rdquo;外在美学文化基因和内在诚食范本板块的品牌价值体系完美结合。</span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;">&nbsp;</p> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em; text-align: center;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;"><strong style="margin: 0px; padding: 0px;"><img class="rich_pages" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/6C05776A15B08A7652EA72D89E6A3963.jpg" data-copyright="0" data-ratio="0.4177215189873418" data-s="300,640" data-type="png" data-w="553"></strong></span></p> </section> </section> </section> </section> </section> </section> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: center;">&nbsp;</p> <section style="margin: 0px; padding: 0px; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;"> <section class="_editor" style="margin: 0px; padding: 0px;"> <section style="margin: 10px 0px; padding: 0px; text-align: center;"> <section style="margin: 0px; padding: 5px 10px 0px; display: inline-block; box-sizing: border-box; border: 1px solid #589ebc;"> <section style="margin: 0px; padding: 0px; display: flex; justify-content: center; align-items: center;"> <section style="margin: 0px; padding: 0px; width: 15px; height: 15px; border-radius: 50%; background-color: rgba(191, 234, 233, 0.72); box-sizing: border-box;"></section> <section style="margin: 0px 0px 0px -3px; padding: 0px; width: 10px; height: 10px; border-radius: 50%; background-color: rgba(104, 184, 211, 0.455); box-sizing: border-box;"></section> <section style="margin: 0px; padding: 1px 0px; border-width: 3px; border-bottom-style: solid; border-color: #589ebc; box-sizing: border-box;"> <p style="margin: 0px 10px; padding: 0px; clear: both; letter-spacing: 2px;"><span style="margin: 0px; padding: 0px; color: #265b80; font-size: 16px;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; letter-spacing: 1px;">产品系列</span></strong></span></p> </section> <section style="margin: 0px; padding: 0px; width: 10px; height: 10px; border-radius: 50%; background-color: rgba(191, 234, 233, 0.72); box-sizing: border-box;"></section> <section style="margin: 0px 0px 0px -3px; padding: 0px; width: 15px; height: 15px; border-radius: 50%; background-color: rgba(104, 184, 211, 0.455); box-sizing: border-box;"></section> </section> </section> </section> </section> </section> <section style="margin: 0px; padding: 0px; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;"> <section class="_editor" style="margin: 0px; padding: 0px;" data-color="rgb(134, 182, 209)"> <section style="margin: 10px 0px; padding: 0px;"> <section style="margin: 0px; padding: 0px; border-top: 1px dotted #86b6d1; border-left: 1px dotted #86b6d1; border-top-right-radius: 10px; border-right: none; border-bottom: none; border-bottom-left-radius: 10px; box-sizing: border-box;"> <section style="margin: 0px; padding: 0px; border-right: 3px solid #86b6d1; border-bottom: 3px solid #86b6d1; border-bottom-left-radius: 10px; border-top-right-radius: 10px; box-sizing: border-box;"> <section style="margin: 0px; padding: 10px; box-sizing: border-box; letter-spacing: 2px; color: #444444;"> <p style="margin: 0px 16px; padding: 0px; clear: both; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">以提取的五大美学文化基因为基础,将范县产品分为五个系列:</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">荷 【荷和美美】&nbsp; 惠享范儿;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">竹 【自然竹逸】&nbsp; 生态范儿;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">诗【美好诗光】&nbsp;&nbsp; 美味范儿;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">河【敬祖泽福】&nbsp;&nbsp;崇礼范儿;</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">戏【曲乐融融】&nbsp; 幸福范儿。</span><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;">把中原生活美学融进范县人柴米油盐的生活中。</span></p> <section style="margin: 5px 0px 0px; padding: 0px; display: inline-block;"> <section style="margin: 0px; padding: 0px; width: 266px; float: left;" data-width="50%"> <section style="margin: 0px; padding: 10px; box-sizing: border-box;"><img class="" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/64011377E50583018BF022862030ABF4.jpg" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="1280"></section> </section> <section style="margin: 0px; padding: 0px; width: 266px; clear: none; float: left;" data-width="50%"> <section style="margin: 0px; padding: 10px; box-sizing: border-box;"><img class="" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/67795411C8F5C6E0065244D5BEB1916B.jpg" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="1280"></section> </section> </section> <section style="margin: 0px 0px 5px; padding: 0px; display: inline-block;"> <section style="margin: 0px; padding: 0px; width: 345.797px; float: left; clear: both;" data-width="65%"> <section style="margin: 0px; padding: 10px; box-sizing: border-box;"><img class="" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/2203FED8E061F60396A0BC24E63F9AFF.jpg" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="1280"></section> </section> <section style="margin: 0px; padding: 0px; width: 186.188px; float: left;" data-width="35%"> <section style="margin: 0px; padding: 10px; box-sizing: border-box;"> <section style="margin: 0px; padding: 0px;"><img class="" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/C84F3B4243F3F8C90EF48BEB3B981AD0.jpg" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="1280"></section> <section style="margin: 5px 0px 0px; padding: 0px;"><img class="" style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; letter-spacing: 1px; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/9C5D56D35FC52D776A4DFC0F8BCCF4BA.jpg" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="1280"></section> </section> </section> </section> </section> </section> </section> </section> </section> </section> <section class="_editor" style="margin: 0px; padding: 0px; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;"> <p style="margin: 0px; padding: 0px; clear: both; text-align: center;">&nbsp;</p> </section> <section style="margin: 0px; padding: 0px; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify;"> <section class="_editor" style="margin: 0px; padding: 0px;"> <section style="margin: 10px 0px; padding: 0px; text-align: center;"> <section style="margin: 13px 0px 0px; padding: 0px 15px 1px; border-radius: 12px; background-color: #fff800; display: inline-block; box-sizing: border-box;"> <section style="margin: 0px; padding: 0px 0px 10px; vertical-align: top; background-image: url('https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWhmYrcCWjqvXuxibFa9a8We9yj5eZfWxH68J833we6SiacbJsOfW8GtLW3W8m7jS4U3thdjEM56XvYQ/640?wx_fmt=gif'); background-position: 100% 100%; background-repeat: no-repeat; background-attachment: scroll; box-sizing: border-box;"> <section style="margin: -15px 0px 0px; padding: 0px;"> <section style="margin: 0px; padding: 0px; color: #40acea; letter-spacing: 1px; line-height: 24px;"> <p style="margin: 0px; padding: 0px; clear: both; letter-spacing: 2px;"><span style="margin: 0px; padding: 0px; color: #000000;"><strong style="margin: 0px; padding: 0px;">展 销 会</strong></span></p> </section> </section> </section> </section> </section> </section> </section> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;"><span style="margin: 0px; padding: 0px; font-variant-numeric: normal; letter-spacing: 0.544px; line-height: 27.2px; text-indent: 34px; widows: 1;">据了解,本次618展销会共有20多家企业参与,现场共展出100余种县域内网销特色农产品,大部分产品都实现了可追溯。<strong style="margin: 0px; padding: 0px;">浙江甲骨文科技集团在现场设置展位,&ldquo;中原美范&rdquo;区域公共品牌产品实体包装首次亮相,吸引了众多领导嘉宾前来参观交流。</strong></span></span></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;"><span style="margin: 0px; padding: 0px; font-variant-numeric: normal; letter-spacing: 0.544px; line-height: 27.2px; text-indent: 34px; widows: 1;">&nbsp;</span></span></strong></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; line-height: 1.75em; text-align: center;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;"><span style="margin: 0px; padding: 0px; font-variant-numeric: normal; letter-spacing: 0.544px; line-height: 27.2px; text-indent: 34px; widows: 1;"><img class="" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/5165F1B3904DB85EFA003DB30942F7AB.jpg" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="1280"></span></span></strong></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; line-height: 1.75em; text-align: center;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;"><span style="margin: 0px; padding: 0px; font-variant-numeric: normal; letter-spacing: 0.544px; line-height: 27.2px; text-indent: 34px; widows: 1;"><img class="" style="margin: 0px; padding: 0px; max-width: 100%; height: auto !important;" src="https://www.app315.net/UserFiles/SynchronousImage/A602A0ABB447B87AADC442B02E317A89.jpg" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="1280"></span></span></strong></p> <p style="margin: 0px 16px; padding: 0px; clear: both; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; line-height: 1.75em; text-align: center;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px; letter-spacing: 1px;"><span style="margin: 0px; padding: 0px; font-variant-numeric: normal; letter-spacing: 0.544px; line-height: 27.2px; text-indent: 34px; widows: 1;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; letter-spacing: 1px;"><span style="margin: 0px; padding: 0px; font-variant-numeric: normal; letter-spacing: 0.544px; line-height: 27.2px;"><img class="rich_pages " style="margin: 0px; padding: 0px; max-width: 100%; font-variant-numeric: normal; letter-spacing: 0.544px; line-height: 30.2222px; height: auto !important; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 592px !important; visibility: visible !important;" src="https://www.app315.net/UserFiles/SynchronousImage/8888BD9E40747620BF0475699733F878.jpg" data-ratio="0.7861111111111111" data-s="300,640" data-type="jpeg" data-w="720"></span></span></strong></span></span></strong></p> <section style="margin: 0px; padding: 0px; color: #333333; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; 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